Success Stories
Katz Gluten Free Products
Challenge: The brand and product lines are well-respected among existing customers – but Katz wants to expand to offer products in more grocery and health food stores nationwide. Marketing budget is modest.
Goal: Grow the brand through word of mouth. Increase sales by 1) inspiring people throughout the country to ask their local grocers to carry the product line; 2) getting more traffic to and online orders via www.katzglutenfree.com.
